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New York and San Francisco, April 7, 2003
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EURO RSCG MIDDLEBERG AND GERBSMAN PARTNERS ANNOUNCE INTERNATIONAL BUSINESS AND MARKETING PARTNERSHIP
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Focus on Marketing & Branding of International Wireless Technology Companies in the US Marketplace
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Sparked by the demand for innovative wireless solutions, Euro RSCG Middleberg and Gerbsman Partners today announced a strategic partnership that will assist international wireless firms to enter the North American market.
Gerbsman Partners will provide internationally oriented wireless companies with CEO management, consulting, and private investment banking services. Gerbsman Partners' team, led by Steven R. Gerbsman, has domain expertise necessary to assist and facilitate entry into the US marketplace through licensing, strategic partnerships, mergers and acquisitions, and private investment banking services.
"With the European and Israeli wireless market and companies about 12-15 months ahead of the fragmented US marketplace, there is significant opportunity for these companies to access and do business with selected US companies," stated Steven R. Gerbsman, Principal of Gerbsman Partners.
Euro RSCG Middleberg has helped some of the most innovative companies in the telecommunications and wireless industries establish long-term value in times of great change. The agency will provide product and corporate communications, strategic branding and integrated communications programming.
"We are thrilled to be working with Steve and look forward to assisting innovative companies in extremely rewarding and exciting industries such as Wi-Fi, wireless optimization and security," said Don Middleberg, chairman and CEO of Euro RSCG Middleberg. "We recognize that one of the biggest challenges many companies face today is the "show me" mandate where business value must not only be promised but delivered. Our team has the experience and industry expertise needed to help these companies build their reputation and meet their business goals."
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About Gerbsman Partners
Gerbsman Partners' primary focus is to maximize Enterprise, Stakeholder and Shareholder value for under-performing, under-valued and under-capitalized companies and their Intellectual Property.
Introduced by venture capital firms, senior & junior lenders, bondholders and institutional investors to their portfolio companies, Gerbsman Partners provides Crisis/Turnaround Management, Consulting, Restructuring and Private Investment Banking services. Gerbsman Partners, formed in 1981, has an international practice, with offices and strategic alliances in North America, Europe and Israel.
For the past 22 years, Gerbsman Partners has been involved in over $ 1 billion of transactions, including the stabilization, workout, restructuring, capital formation and M&A of numerous high tech and low tech companies. These include companies involved in technology, Internet, software, specialty retail, manufacturing, distribution, hotel, time-share, gaming, financial and legal services, life sciences, bio-tech, apparel, consumer products and natural resources. More information about Gerbsman partners can be found by visiting www.gerbsmanpartners.com.
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About Euro RSCG Middleberg
Euro RSCG Middleberg is a New York-based public relations firm that specializes in helping clients use strategic media and analyst relations to grow business amid substantial change and reinvention. As part of Euro RSCG Worldwide, Middleberg offers the senior-level attention and value of a mid-sized firm with access to the fifth-largest integrated communications agency network worldwide.
For the past nine years, the agency has published the internationally recognized Middleberg/Ross Survey of Media, the largest survey of emerging trends in journalism with Columbia Graduate School of Journalism. Euro RSCG Middleberg focuses on four key practice areas: Corporate & Financial, Consumer, Life Sciences and Technology. Clients include both well-known and emerging brands, including Reuters, Thomson Learning, Consumer Reports, Tommy Hilfiger, Gartner, Inc. and Towers Perrin.
Euro RSCG Middleberg is part of Euro RSCG MVBMS Partners, providing marketing integrated solutions for some of the world's most forward-thinking companies, including Intel Corporation, Nestlé, Reuters, Schering-Plough and Volvo. Its clients are leaders in virtually all major categories, from fashion to financial services, technology to health sciences. More information about Euro RSCG Middleberg can be found by visiting: www.middleberg.com.
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About Euro RSCG Worldwide
Euro RSCG Worldwide, one of the world's five largest integrated marketing communications agencies, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Air France, Credit Suisse Group, Danone Group, Intel Corporation, LVMH Louis Vuitton, Reckitt Benckiser, Volvo, and Yahoo!. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, the world's sixth-largest communications group (NASDAQ: HAVS - Euronext Paris SA: HAV.PA).
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